about us

David Joshua is Firerock Diamond's owner and founder who operates in New York City’s Diamond District. He has long-lasting ties with top diamond manufacturers and is able to provide clientele with bespoke service and unmatched access to a vast selection of diamonds and precious gemstones, directly from the source, at the most competitive prices.

Being passionate about diamonds and jewels from a young age, David developed his expertise at the Institute for Diamond Studies in Israel and spent two decades in the luxury diamond and jewelry retail industry before he started his own company.

An artist in his trade, David has a natural eye in selecting diamonds and gemstones and pairing them with elegant settings that compliment the stone, leaving you with a stunning piece of jewelry.

Why choose us

With David’s guidance, you can create the piece of your dreams. Alternatively, he has preset designs available for purchase or from which you can draw inspiration from. He is available for remote or in-person consultation and provides his clients with one-on-one guidance through every step of the process. He has very unique insights into various types of stones such as GIA-certified natural earth-mined diamonds, lab-grown diamonds, and precious gemstones, so he can offer personalized suggestions based on your tastes.

A diamond’s fire is known to be the intense flashes of colors that are dispersed when it is placed under light. David believes every rock should have fire. He is dedicated to finding perfect stones with the utmost quality so that his clients get the most value for their budget. Trust in David to find your Firerock.

Our Work

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